ReadWriteWeb reports that traffic analyst Hitwise is saying that YouTube now has a market share in the video sector of 73.18%.
Traffic analysts Hitwise released new numbers today indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007 – YouTube has seen a remarkable 32% growth in visits during that period. YouTube’s market share in the video sector is now at 73.18%, Hitwise reports.
That means that at least 73.18% of online video traffic is in the Flash video format. SEVENTY-THREE PERCENT!
But it gets better…
The study reports that the top five online video websites, representing 90.43% of video traffic, also use Flash:
- YouTube – 73.18%
- MySpaceTV – 9.21%
- Google Video – 4.06%
- Yahoo! Video – 2.16%
- Break.com – 1.82%
…and it keeps getting better…
Among “Independent Online Video Websites” and rounding out the top 10, Flash also powers it all:
- Break.com – 1.82%
- MetaCafe – 0.98%
- Daily Motion – 0.96%
- Veoh – 0.93%
- Blinx – 0.58%
ReadWriteWeb also notes:
It is worth noting that ad networks report a seeing a substantial number of viewers on niche video sites – Hitwise here includes only general interest video sites. Thus these numbers cannot be used to conclude that there is no Long Tail in online video in general – that’s a separate question. The point is that among general interest sites, there is effectively no Long Tail.
The numbers presumably do not include viewership of videos embedded on third party websites like blogs, a factor that would undoubtedly only make YouTube’s dominance bigger if it were to be included.
With the addition of h.264, hardware-accelerated fullscreen video, content protection via FMS 3.0, and AAC+ audio in Flash Player 9.3 last December, I can’t imagine why anyone would use any other technology for web video delivery.
More info on this report here.
Oh ya thats how offthewall-productions.com gets most of their traffic from websites such as newgrounds.com and youtube.com. it is good to note that newgrounds generates more traffic to this website than anything because they create and design flash animations and as well as flash games.
It is safe to say that Youtube won the competition by introducing flv based videosharing technology as first website (or at least first big website). I can’t imagine any technology (like silverlight or sth) will beating flash in this matter.
Those are big numbers, even if they were out by a few percent.
And the MLB story… oh I am so looking forward to the Olympics coverage.
Flickr as well just added video support in flv. In the next report it might contribute to further increase the Flash video leadership.
Err … not quite. Whilst it is probably not an enormous amount YouTube does serve a certain amount to iPhone/iTouch users in a non-FLV format (mov?).
Well done Flash! It just goes to show that when you’ve got a great product and top customer service nothing is impossible.
Thanks for this. Good reading (should be obvious for most) nice that its been addressed.
Admin Cnet
So here we are: even those who don´t like Flash have to deal with it, it´s the same with google. I don´t like it but is there anything better? It would be quite interesting to hear from the webmaster of the videosites why they use Flash.
When is Adobe gonna stop forcing new versions down our throat? I own Acrobat 7, but Adobe Reader 8 keeps downloading and trying to over-control my ACrobat 7. Hello! I paid for 7, I don’t want to open PDFs in your irritating verison 8.
God only knows waht REader 9 will do. Delete Acrobat 7??
Hmm but Flash is nice, has fast Loadtimes & Filesizes. So why not?
90% is a huge piece for flash web-sites! Wouldn’t be surprised if Long Tail never even shows up! You Tube is number 1!
Those are big numbers, even if they were out by a few percent.
And the MLB story… oh I am so looking forward to the Olympics coverage.
Hmm but Flash is nice, has fast Loadtimes & Filesizes. So why not?
Great ;)
We liked it
Long Times ago ;)