Flash Video 15 Apr 2008 08:03 am
Report: Over 95% of online video traffic is Flash-based
ReadWriteWeb reports that traffic analyst Hitwise is saying that YouTube now has a market share in the video sector of 73.18%.
Traffic analysts Hitwise released new numbers today indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007 - YouTube has seen a remarkable 32% growth in visits during that period. YouTube’s market share in the video sector is now at 73.18%, Hitwise reports.
That means that at least 73.18% of online video traffic is in the Flash video format. SEVENTY-THREE PERCENT!
But it gets better…
The study reports that the top five online video websites, representing 90.43% of video traffic, also use Flash:
- YouTube - 73.18%
- MySpaceTV - 9.21%
- Google Video - 4.06%
- Yahoo! Video - 2.16%
- Break.com - 1.82%
…and it keeps getting better…
Among “Independent Online Video Websites” and rounding out the top 10, Flash also powers it all:
- Break.com - 1.82%
- MetaCafe - 0.98%
- Daily Motion - 0.96%
- Veoh - 0.93%
- Blinx - 0.58%
ReadWriteWeb also notes:
It is worth noting that ad networks report a seeing a substantial number of viewers on niche video sites - Hitwise here includes only general interest video sites. Thus these numbers cannot be used to conclude that there is no Long Tail in online video in general - that’s a separate question. The point is that among general interest sites, there is effectively no Long Tail.
The numbers presumably do not include viewership of videos embedded on third party websites like blogs, a factor that would undoubtedly only make YouTube’s dominance bigger if it were to be included.
With the addition of h.264, hardware-accelerated fullscreen video, content protection via FMS 3.0, and AAC+ audio in Flash Player 9.3 last December, I can’t imagine why anyone would use any other technology for web video delivery.
More info on this report here.
on 15 Apr 2008 at 8:54 am 1.Gangafreak said …
Oh ya thats how offthewall-productions.com gets most of their traffic from websites such as newgrounds.com and youtube.com. it is good to note that newgrounds generates more traffic to this website than anything because they create and design flash animations and as well as flash games.
on 15 Apr 2008 at 10:06 am 2.Mike Sadowski said …
It is safe to say that Youtube won the competition by introducing flv based videosharing technology as first website (or at least first big website). I can’t imagine any technology (like silverlight or sth) will beating flash in this matter.
on 15 Apr 2008 at 10:31 am 3.Stefan Richter said …
Those are big numbers, even if they were out by a few percent.
And the MLB story… oh I am so looking forward to the Olympics coverage.
on 15 Apr 2008 at 11:19 am 4.gantico said …
Flickr as well just added video support in flv. In the next report it might contribute to further increase the Flash video leadership.
on 25 Apr 2008 at 3:08 pm 5.the-inbetween.com [ FITC and Flash ] said …
[…] new Adobe Labs stuff, they boast about the adoption rate for the latest version of Flash player (video traffic this year) and they show new features from the perpetual next version of the Flash authoring application. […]
on 02 May 2008 at 8:47 am 6.Commenter said …
Err … not quite. Whilst it is probably not an enormous amount YouTube does serve a certain amount to iPhone/iTouch users in a non-FLV format (mov?).
on 07 May 2008 at 6:50 pm 7.Ken Nickless said …
Well done Flash! It just goes to show that when you’ve got a great product and top customer service nothing is impossible.
on 12 May 2008 at 3:22 pm 8.Peter said …
Thanks for this. Good reading (should be obvious for most) nice that its been addressed.
Admin Cnet
on 05 Jun 2008 at 12:27 am 9.Adobe AIR bügelt alles weg? said …
[…] Wer sich nicht nur mit Grafik auseinandersetzt, sondern auch ein bisschen Websachen macht, der kommt früher oder später auch auf Flash. Und obwohl ich kein Fan von Flash bin, muss ich sagen, dass es aus dem Web heute nicht mehr wegzudenken ist. Das garnicht so sehr wegen Animationen, Intro´s und all sowas, sondern v.a. auch weil fast ALLE großen Videoseiten auf Flash setzen (YouTube z.b. und die machen allein schon 75% des gesamten VideoTraffic im Internet aus). […]