I was just browsing through the portfolio of the interactive agency Zugara and found a long list of great Flash sites that they’ve built for Reebok. After exploring RBK.com I found this cool build-your-own shoe site called rbkcustom.com. I’m not sure if it was also built by Zugara.
UPDATE: The rbkcustom.com site was built by the masterful designers and developers at FLUID. Thanks, Daniel.
This is a well designed site. I had a great time designing my own shoe (shown above) – inspired by my favorite sports team, the “struggling” San Francisco 49ers. The best part was that it only cost me $85 (plus shipping and tax) for a totally custom shoe.
Approachable, fun, and intuitive customization is the ultimate consumer experience. I love it. I’d even pay more for it…
He he… that’s awesome, im a big fan of Reebok Classics.
So, did you put your name on the back?
Thanks, Daniel. I have updated the post.
Great work!
> So, did you put your name on the back?
Ha! It limits you to three characters and my initials are M A D. So I thought people might take that the wrong way.
I also considered SWF but if I do that people may throw stuff at me and shout “dork!” around the office. ;-)
Hey Mike, I worked with Daniel on the site. You are indeed limited to 3 characters on the heel cup but you can put up to 8 characters on the backtab if you choose to replace the Reebok logo with personalized text.
The site is quite nice visually, but the initial download is 1.7 megs. That seems excessively large. Also, I still haven’t seen a better customization site than NIKE iD.
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