Favorite Sites 18 Dec 2005 03:48 pm
RBK Custom - custom shoes for custom people
I was just browsing through the portfolio of the interactive agency Zugara and found a long list of great Flash sites that they’ve built for Reebok. After exploring RBK.com I found this cool build-your-own shoe site called rbkcustom.com. I’m not sure if it was also built by Zugara.
UPDATE: The rbkcustom.com site was built by the masterful designers and developers at FLUID. Thanks, Daniel.
This is a well designed site. I had a great time designing my own shoe (shown above) - inspired by my favorite sports team, the “struggling” San Francisco 49ers. The best part was that it only cost me $85 (plus shipping and tax) for a totally custom shoe.
Approachable, fun, and intuitive customization is the ultimate consumer experience. I love it. I’d even pay more for it…
on 18 Dec 2005 at 4:39 pm 1.Guy Watson said …
He he… that’s awesome, im a big fan of Reebok Classics.
So, did you put your name on the back?
on 18 Dec 2005 at 4:51 pm 2.Daniel Wabyick said …
rbkcustom.com was built by my company Fluid! I am a Flash dev who helped with the project. You should check out the share functionality … and there are more shoes coming soon.
on 18 Dec 2005 at 6:56 pm 3.Mike Downey said …
Thanks, Daniel. I have updated the post.
Great work!
on 18 Dec 2005 at 6:58 pm 4.Mike Downey said …
> So, did you put your name on the back?
Ha! It limits you to three characters and my initials are M A D. So I thought people might take that the wrong way.
I also considered SWF but if I do that people may throw stuff at me and shout “dork!” around the office.
on 19 Dec 2005 at 9:35 am 5.Andrew Guldman said …
Hey Mike, I worked with Daniel on the site. You are indeed limited to 3 characters on the heel cup but you can put up to 8 characters on the backtab if you choose to replace the Reebok logo with personalized text.
on 19 Jan 2006 at 1:37 pm 6.Ted Foster said …
The site is quite nice visually, but the initial download is 1.7 megs. That seems excessively large. Also, I still haven’t seen a better customization site than NIKE iD.
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