I just found this article at LinuxInsider.com discussing trends in mobile content and that platforms that will support them. It talks about the growth of mobile content aggregators and how the open distribution of content will drive overall growth in the industry.

“The holy grail for any content owner in the mobile content space is to build a direct relationship with consumers, one enabling them, via a branded piece of real estate on a user’s handset, to deliver constantly updated premium content, without having to negotiate with the operators for distribution through their portals.”

The article initially focuses on the Java platform (J2ME), however it goes on to point out the platform’s flaws.

“The appeal of Java is that it’s a ‘write once, run anywhere’ technology. However, this has been anything but true in the mobile space. The extensions and tweaks introduced by operators and handset manufacturers mean applications have to be tested for each different handset out there in the market.”

This is one of the biggest opportunities for the scalable Flash platform.

“Flash technology helped to revolutionize the consumer experience of the Web. Despite initial heavy-handedness, it ushered in an era of rich, user-friendly multimedia content and now promises to do the same for mobile. In fact, many believe that the future for rich mobile content is in Flash rather Java. The advantages of Macromedia’s mobile Flash, Flash Lite, are simple.

It provides a richer environment, its use of vector graphics means it can more easily scale to different handsets, and its huge developer community offers a wide range of content and applications. The technology has already had success in Japan, with most of NTT DoCoMo’s phones now running a Flash-based user interface.”

Read the rest of the article here.

Subscribe to the comments through RSS Feed