We’ve recently added a new feature on macromedia.com that tells the story of how European auto maker Volvo (a Ford Motor Vehicles company) uses Flash Video to offer innovative, rich user experiences to their customers.
As I’ve mentioned before, the web properties for an automotive company are vital to the success of their business. I’ve heard figures like over 80% of new vehicle purchases in the US were researched online first. If figures like this are true, it’s crystal clear that providing a great web experience is crucial for automotive companies.
Check out the inside story:
http://macromedia.com/software/flash/special/volvo/
