Why did Red Bull energy drink have Odopod build them a fantastic site dedicated to a motorcycle sport?
It’s all about brand marketing. Companies like Red Bull want to associate their brand with certain target markets, like adventure sports enthusiasts.
Along the same lines, check out this fantastic marketing campaign produced by Adidas.com.
http://www.adidas.com/campaigns/impossibleisnothing/
Associating history’s greatest athletes with your brand can be crucial to your success if you are in the business of selling athletic wear – or perhaps “great athletic experiences.” :- )
Be sure to check out the “Athlete Stories” section and view the video piece featuring basketball superstar Kevin Garnett.
greatest athletes with your brand can be crucial to your success if you are in the business of selling athletic wear – or perhaps