We posted the updated player penetration survey results today. The survey was taken in March 2004 by NPD Online Research.
Here’s a quick summary (worldwide averages):
Flash Player 7: 52.5%
Flash Player 6: 93.5%
Earlier versions: 98%
The December survey showed Flash Player 7 at approximately 34% penetration, so this growth rate is very nice to see.
http://www.macromedia.com/software/player_census/flashplayer/version_penetration.html
I remember seeing this effect used in the “Shrek” microsite on HP.com. I can’t remember exactly what the point of their campaign was, but I remember this page-turning effect.
This is the online version (literally) of the booklet that we gave out at the NAB show last week. It’s actually a very interesting read and a great resource to point potential clients to.
If you attended NAB last week you surely heard this question asked by our booth staff over and over again. “Question the rectangle” was our catch-phrase for our NAB showing. Our objective was to show video professionals that the current state of video on the Web is dismal. Only one technology allows us to truly break out of the “rectangle” of Web video. My favorite question, which I asked my audiences over and over again, was “What should happen when you click on a ‘play video’ button on a web page?” The intuitive answer for everyone was, “A video should start playing!”
I wish this were always the case, but it rarely is. All too often we’re redirected to a “Pick your player, pick your bandwidth” page. Or worse, we’re sent off to install a huge player that we don’t already have (good luck finding the free version!). What about clicking “play video” and a new browser window spawns with a non-contextual use of video? Or even worse, a player launches with a proprietary UI that forces advertising down your throat.
Our “Question the Rectangle” theme was all about giving developers and video producers full creative control. This is something that they’re not used to having when it comes to delivering their video on the Web. We also used this expression to stress that video should be used contextually within a web browsing experience. CNET does a great job of this, as does Ford.
Now, where am I going with this? Well, I wanted to point out an example that truely questions the rectangle. Visit the Vodafone Future Vision site and mouse over “Quick Launch” and select “1. Entertaining”. In this section you can “experience” a visual bracelet a-la Dick Tracy. Notice how this video is not delivered in the traditional “rectangle.”
Enjoy!
Why did Red Bull energy drink have Odopod build them a fantastic site dedicated to a motorcycle sport?
It’s all about brand marketing. Companies like Red Bull want to associate their brand with certain target markets, like adventure sports enthusiasts.
Along the same lines, check out this fantastic marketing campaign produced by Adidas.com.
http://www.adidas.com/campaigns/impossibleisnothing/
Associating history’s greatest athletes with your brand can be crucial to your success if you are in the business of selling athletic wear – or perhaps “great athletic experiences.” :- )
Be sure to check out the “Athlete Stories” section and view the video piece featuring basketball superstar Kevin Garnett.
I’m sure this has been mentioned in other blogs, but it’s worth mentioning again. This is a great tutorial written by Dan Carr in conjunction with Macromedia’s Multimedia Marketing team.
There is a lot to learn about Flash development in this article. Please take some time to download the files and step through it.
http://www.macromedia.com/devnet/mx/flash/articles/vidgal_structure.html
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