Flash Video 15 Apr 2008 08:03 am
Report: Over 95% of online video traffic is Flash-based
ReadWriteWeb reports that traffic analyst Hitwise is saying that YouTube now has a market share in the video sector of 73.18%.
Traffic analysts Hitwise released new numbers today indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007 - YouTube has seen a remarkable 32% growth in visits during that period. YouTube’s market share in the video sector is now at 73.18%, Hitwise reports.
That means that at least 73.18% of online video traffic is in the Flash video format. SEVENTY-THREE PERCENT!
But it gets better…
The study reports that the top five online video websites, representing 90.43% of video traffic, also use Flash:
- YouTube - 73.18%
- MySpaceTV - 9.21%
- Google Video - 4.06%
- Yahoo! Video - 2.16%
- Break.com - 1.82%
…and it keeps getting better…
Among “Independent Online Video Websites” and rounding out the top 10, Flash also powers it all:
- Break.com - 1.82%
- MetaCafe - 0.98%
- Daily Motion - 0.96%
- Veoh - 0.93%
- Blinx - 0.58%
ReadWriteWeb also notes:
It is worth noting that ad networks report a seeing a substantial number of viewers on niche video sites - Hitwise here includes only general interest video sites. Thus these numbers cannot be used to conclude that there is no Long Tail in online video in general - that’s a separate question. The point is that among general interest sites, there is effectively no Long Tail.
The numbers presumably do not include viewership of videos embedded on third party websites like blogs, a factor that would undoubtedly only make YouTube’s dominance bigger if it were to be included.
With the addition of h.264, hardware-accelerated fullscreen video, content protection via FMS 3.0, and AAC+ audio in Flash Player 9.3 last December, I can’t imagine why anyone would use any other technology for web video delivery.
More info on this report here.

One of my favorite industry blogs, ReadWriteWeb, has a 
Grant Skinner

